Bearing Internationalization Strategy under the Belt and Road Initiative

Accelerated Expansion into Overseas Markets

In the first half of 2023, China's bearing exports to Southeast Asia and the Middle East increased by 35%, driven by strong demand for wind power bearings and construction machinery bearings. Renben Group established a factory in Vietnam, reducing costs by 20%. Meanwhile, Wafangdian Bearing Group (WZB) provided corrosion-resistant bearing solutions to Saudi Aramco, securing orders exceeding 500 million yuan.

Coping with International Competition and Trade Barriers

Facing competition from foreign brands such as SKF and NSK, Chinese companies need to obtain CE and API certifications to overcome technical barriers. Issues such as the EU's anti-dumping tariffs require a compliance-based strategic approach.

Differentiated Competition Strategies

Customized Products: Developing special-coated bearings adapted to high-temperature and high-humidity environments in Southeast Asia.

Digital Marketing: Expanding into Middle Eastern and African markets through cross-border e-commerce.

Technological Cooperation: Establishing joint R&D centers with Belt and Road countries to promote technology localization.